Press Office and PR
What is a press office?
The Press Office of a company is responsible for disseminating information both internally and externally to a group of people. News from corporate bodies, called press releases, is conveyed through the mass media to a very specific audience and may concern upcoming public events, interviews and the launch of new products.
Press Office and PR: MULTI’s way
MULTI’s team provides specialised Press Office and PR activities to associations, institutions and companies of any size.
Highly skilled personnel deal with disseminating information about a brand, product or service both within the company environment and externally. MULTI’s aim is to reach a specific target of consumers or listeners by focusing on an effective and seamless approach and to increase brand awareness.
Standard Press Office and PR activities include: drafting and disseminating corporate and product press releases; organising and managing press conferences; updating the house organ, the corporate blog, corporate magazines and internal communication channels; managing press releases; and, especially, maintaining working relationships and contacts with the media and their contact persons.
MULTI’s approach to Press Release and PR services combines communication theories and practices with a view to developing positive relationships between companies, institutions, entities and persons.