Organisation of Prize Contests

The value of organising prize contests

Promotions, prize contests and free gift schemes are no longer just a response to the need to increase turnover and sales. They are an extraordinary opportunity for brands to retain their consumers/clients and to gather data and information for Direct Marketing purposes. They are also a way to reward and entertain contestants and to link a brand to innovation by drawing on experience-based interaction.

Interacting, getting involved and taking part in promotions, prize contests and free gift schemes can turn simple participation into experience, value and loyalty, regardless of the prize.

When organising prize contests, relying on the services and the support of marketing experts is essential. Marketing experts assess all the issues that stem from these complex projects and handle any critical issues skilfully.

For over twenty years, MULTI has offered its talent and professional expertise in organising prize contests to companies, institutions and associations.

Companies of any size and from any industry turn to MULTI because they know that they can count on a highly qualified team capable of addressing the multiple complex aspects involved in the organisation of contests with solid experience and professional expertise.

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Organisation of prize contests:
MULTI’s way

MULTI assists its clients by helping them analyse and outline the event and then deal with its planning and implementation.

MULTI’s consulting service covers multiple areas:

  • Administrative management (feasibility study, drafting of regulations, preparation of extract of regulations and technical plans, drafting and submission of electronic forms to the Ministry, assistance in preparing the bank guarantee, assistance in paying taxes, signing of the reports on behalf of the promoter, assistance when drawing up the reports and to judging panels).
  • Management of communication plan and tools (prize selection, design and development of supporting communication tools – e.g. in-store items, flash sales, flyers, dedicated microsites, advertising campaign – determination of media strategy and media planning to spread the campaign, both online and offline).
  • Technical management (analysis, feasibility, type, schedule and methods depending on the target, the context and the goals that the client company wishes to achieve, hosting for the duration of the promotion, «Mirror» server system, generation of unique identifiers, preparation of software for «WEB» internet, «SMS» mobile and «Telephone» IVR contests and ongoing monitoring of the project, contestant management including via social networks and mobile channels using web applications on smartphones, tablets and through SMS gateway, management of winners and assistance to users, prize delivery, analysis and preparation of reports)