What is a market test?
A market test is a test designed to check if a product or service will sell in a specific geographical area. The new product/service is tested in the market by defining a preliminary proposal; if successful, it is then used and adopted definitively in a more extensive area.
For over twenty years, MULTI has performed market research and market tests with professional expertise and experience for companies that wish to analyse their market before launching a product or service.
Market Test: MULTI’s way
MULTI’s market test explores potential customers’ appreciation for a product or service on a given market. The test is submitted to a panel of potential clients (final customers, distributors, agents, importers, other) to gain information about their satisfaction or the effectiveness of the proposed solution and so optimise the product/service in view of its actual launch.