Trade Fair Business Representation
Giving Italian trade shows an international scope
To meet the internationalisation needs of exhibitors and visitors, the promotional actions of trade shows must be targeted on foreign markets and must ensure an increasing number of international exhibitors and buyers.
MULTI follows a number of well-defined steps to deliver excellent trade fair business representation services to all of its clients. It contacts potential foreign exhibitors and visitors as part of an ongoing and targeted business promotion programme and has well-established experience in dealings with foreign institutions, authorities and associations. Drawing on these skills, MULTI develops actions focused on increasing the brand awareness of Italian trade shows in the reference markets.
MULTI’s consultants work with purpose and passion alongside trade fair organisers and identify effective promotional tools with the shared goal of stimulating foreign companies to visit or exhibit in the trade fair.
Trade Fair Business Representation:
MULTI acts as agent for the promotion of Italian trade fairs abroad and of foreign trade fairs in Italy, especially in its focus markets “Germany, Austria and Switzerland”.
Firstly, MULTI analyses the strengths of the trade shows from an international perspective and identifies a target of potential exhibitors and visitors in the relevant foreign country. Then it sets up promotion actions: it prepares and sends promotional newsletters, organises meetings with potential exhibitors at competing trade fairs, deals with the accreditation of the event at the target country’s institutions, carries out business development actions and handles negotiations for purchasing exhibition spaces.
Using MULTI’s services means that trade fair authorities can rely on a partner that will help them give an international boost to their trade shows, increase the number of foreign exhibitors and visitors, and enhance the international prestige of the events.
Grazie a questo servizio gli enti fieristici possono appoggiarsi ad un partner che gestisce per loro lo sviluppo internazionale delle manifestazioni, aumentando il numero di espositori e visitatori esteri, nonché la notorietà internazionale delle manifestazioni rappresentate.