What is a marketing plan?
A structured marketing plan defines the methods used for establishing the company’s market presence and its strategic approach. Marketing plans span from analysing the company’s current position in detail through to planning the activities needed for promoting a company, product or service.
Marketing plans shape the relationship between the company and the market with an effective, efficient and high-performing approach. They also create unparalleled synergy among promotion tools both in terms of time and resources in order to achieve the targets set.
Furthermore, marketing plans are the practical application of highly advanced marketing management logics and take the form of actions designed to enhance business growth.
For over twenty years, enterprises based in Lombardy have chosen MULTI as their partner, drawing on its extensive knowledge of marketing, markets and their dynamics.
Marketing plans, MULTI’s way
When drawing up and implementing its marketing plans, MULTI focuses on understanding and defining the company’s general position in the market. It takes into account the company’s general assortment and its individual products, and defines pricing, distribution and communication strategies. The plan includes the actions, the time and procedures required to implement them and the responsibilities involved.