Innovation: a mother who never sleeps

Marketing and innovation have always been connected with notions of fertility: the seeds of the future are sown, embryonic ideas nurtured and developed, growing and taking shape until they emerge, blinking, into the light to become a reality. Today, more than ever before, in this age of automation and multi-connectivity, innovation – synonymous with a…

What does marketing mean?

A highly academic dinner, round tables, seated for ages between a striking blonde – who teaches ancient history – and a very unassuming old man with a voice like Woody Allen, who told me: «My passion is doing crossword puzzles.» Meaning “creating them”.  Professorship in linguistics in various capitals, a European authority. Admitting: «But I…